About us
About us
The Protective Style Experts
At Swing It Inc., we believe protective styles deserve specialized care.
For nearly 20 years, we've created professional hair care products specifically formulated for wigs, weaves, braids, locs, hair extensions. Our specialized formulas help protect, maintain, and extend the life of both synthetic and human weave hair.
Whether you're wearing a quick weave, lace front wig, braids, locs, our mission is to help you keep every style looking beautiful longer.
A Brand Built on Innovation
Swing It Inc. was founded by Yvette Swinger, a product developer, marketer, and beauty industry professional with more than 30 years of experience creating products for the purchased hair market.
Throughout her career, Yvette recognized an important gap in the industry. While wigs, weaves, braids, and hair extensions continued to grow in popularity, very few products were specifically formulated to care for it. Consumers often had to rely on products designed for natural hair, which could leave synthetic and human weave hair looking dull and feeling heavy, or becoming tangled.
Recognizing this need, Yvette set out to develop specialized formulas that addressed the unique challenges of protective styles. The result was the creation of Weave Aide®, Wig It®, and Distinctiv® product lines designed to help consumers protect their investment, extend the life of the hair, and maintain a tangled free shiny style.
Driven by Purpose
Every product we create is designed with one goal: to help protective styles look better, last longer, and protect the natural hair underneath. From everyday maintenance to innovative solutions like Weave Aide Bond Barrier, we're committed to developing products that solve real hair care challenges.
Why Customers Choose Swing It Inc.
- Over 30 years of beauty industry and product development experience.
- Nearly 20 years of creating specialized hair care solutions.
- Products formulated specifically for protective styles.
- Designed for both synthetic and human weave hair.
- Lightweight formulas that help reduce frizz, tangles, buildup, and dryness.
Our Mission
At Swing It Inc., we believe your hair is an investment, and every protective style deserves specialized care.
Our mission is to create innovative, high-performance products that protect your wig and weave hair, extend the life of your style, and give you confidence every day (If your hair looks good, you will feel better).
Thank you for choosing Swing It Inc. where healthy hair and beautiful protective styles go hand in hand.
